>Vlog business book reviews
Vlog business book reviews2018-12-14T15:08:56+00:00

It’s a vlog not a blog

If your anything like me, your times very precious & spending it trying to work out if a certain business book is worth reading, is a luxury many can’t afford…

But I love business books & as it’s a passion of mine, why not share my knowledge with others & let them know in 60 seconds if a certain book is worth reading. So every week I will be creating a different 60 second (or so) business book review video, or VLOG. And I hope you enjoy them & learn a couple of things along the way.

Raving Fans book review

Raving Fans is only a short book. If you speed read, you’ll knock it off in an hour. But for the rest of us I’d allow a couple.

It teaches you how to define a vision, learn what the customer really wants, and deliver systems that turn customers into raving & spending fans.

It’s clever too. It uses a fictional character called ‘Charlie’ who helps the new manager weave tips, techniques and strategies for turning his customers into raving fans.

The focus of the book is in three main areas, “decide, discover, and deliver”.

“DECIDE What You Want” by “creating a vision of perfection around your customer”. “DISCOVER What your Customer Really Wants & “DELIVER your Vision + 1% For a business book it’s an easy and entertaining read.

But with some very strong and important learning’s.

Raving Fans is a great for anyone who’s involved with a small business or organisation, including facing & members.

It’s a must read & gets a thumbs up from me.

The Dream Manager book review

Good day. And welcome to our 60 second business book review.

Today we’ll be reviewing ‘The Dream Manager’ written by Matthew Kelly.

It’s 1 of my favourites & will take you 2 – 3 hours to read or listen too.

This book is a fantastically written story about a business leader & his executive team, who set out to transform their business by actively engaging a dis-engaged workforce.

As business leaders & managers we should all be striving to create an environment that helps our employees become the best version of themselves, which will at the same time stimulate growth & move our organisations toward the best version of itself too.

The secrets that Matthew uncover in this book unveil the very core of what drives us as humans, not only at work, but in every area of our lives.

Matthew has a great ability to bring the characters to life with believable scenario’s & challenges, which both the organisation & employees must overcome.

It’s a heart-warming story of a nearly appointed General Manager called Simon, who took on the challenge of turning around the fortunes of a commercial cleaning business, through positive engagement with their employees. To the point where the employees and the organisation become 1 unstoppable force.

‘The Dream Manager’ (in my opinion) should be read by every business & department leader, and it will provide you with some fantastic ideas on how to fully engage your team members.

We’ve learnt heaps from this book. Some of which we’ve already used and other things that we plan to use as our organisation grows.

It’s a must read & gets a big thumbs up from me.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

Thank you for watching & don’t forget to tune in next Friday.

‘Vlog like a Boss’ book review

Good day. It’s 60 second business book review time…

Today it’s ‘VLOG like a Boss’ by Amy Schmittaur. Who’s recently married & now called Amy Landino.

Now. If you’re anything like me the thought of putting my ‘face for radio’ in front of a camera scared the living daylights out of me. Let alone putting it on a video.

But I’ve known for ages we need to start vlogging along-side the blogging.

Sorry, for those unsure what vlogging is. It’s simply turning a written blog into video with sound.

We all know the online environment is in constant change, and the way people consume information is changing too. And those who are visual learners (which is many) prefer video.

Even knowing this, for the last 12 months I’ve procrastinated and made every excuse in the book why not to start vlogging. Using excuses like:

  • I can’t think what to say
  • Who wants to see my ugly mug
  • I haven’t got the right equipment
  • I don’t know how to edit videos
  • It’ll take ages & I don’t have the time
  • What will other people think

This was until I read ‘Vlog like a Boss’. Amy got me off my backside to shoot my first Vlog.

And guess what?

  • I didn’t need any fancy equipment
  • It was easy to find a subject that I’m experienced in & enjoy.
  • It doesn’t take that long to do.
  • Editing is simple.
  • And who cares what other people think anyway.

Although, I’m still unsure who wants to see my radio face!

So, for me, I’ve got to give ‘Vlog like a Boss’ a 5-star rating and a big thumbs up. It got me out of comfort zone, provided me with heaps of confidence and made me cross the line.

And if you’re a vlogging procrastinator like I was. Go get yourself a copy of Amy’s book. And trust me. It’ll give you the confidence you need to do that first vlog, as it did for me.

My first Vlog was rubbish, probably yours will be too. But don’t worry, with practise, they do get better.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

And if you want to catch up with my other business book reviews, watch them online at mytotalofficesolutions.com/business-book-reviews or subscribe to my YouTube business book review channel.

Thank you for watching & don’t forget to tune in next Friday.

‘Bounce’ book review

Good day. Yes, its business book review time…

On the menu today is ‘Bounce’ by Matthew Syed. Matthew was a world class table tennis player & the former British No 1. And these days Matthew is an author, journalist and broadcaster.

If I’m honest. I’ve had this book stashed on the shelf for a good couple of years. And for some reason was never motivated enough to turn a page or 2. Maybe thinking what can I learn from a retired table tennis player that Seth Godin, Daniel Priestly or Gary Vaynerchuck hasn’t already?

Well I was very wrong…

Matthew delves into the very heart of what makes people great at what they do. And the evidence (and there is a lot) strongly suggests you’re not born with talent.

Yes, that’s right. No one is born brilliantly talented. You earn talent over time (they’ve proved it to be about 10 years) through practice. But it’s got to be sustained, meaningful and intense.

And it’s not just about going through the motions like driving a car. It’s about having small incremental improvement targets in place. And when you hit 1 you immediately set a new target.

The book discusses people like Tiger Woods, David Beckham, the Williams sisters and his own experiences too. Where as children they undertook at least 10 years of sustained meaningful intense practice before becoming the talented people we speak of today.

And the same can be said of successful business people like Bill Gates, Richard Branson & Alan Sugar. Each 1 from a young age honed their business skills through meaningful intense practice, before becoming the successful people we see today.

Matthew believes (backed up by facts) we are not restricted by our genetic make-up and our social background is irrelevant. Anyone of us can become a success in our chosen field. If we are willing to put in sustained meaningful intense practice over a long period of time.

‘Bounce’ has turned out to be a great book & I’ve read it twice this week. It’s entertaining, thought provoking and makes me believe that my hard work will pay off 1 day too. It’s a 5-star rating.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

You can catch up with all my business book reviews at mytotalofficesolutions.com/business-book-reviews or subscribe to my YouTube channel.

Thank you for watching & don’t forget to tune in next Friday.

‘HUG Your Customers’ book review

Good day. Yes. You’ve guessed it. It’s business book review day…

Today it’s ‘HUG Your Customer’ written by Jack Mitchell.

This is 1 of my favourites, as I’m a hugger & passionate about delivering great customer service. It gives me a warm feeling inside.

Mitchells & Richards are 2 independent clothing stores owned by the Mitchell family, and are some the most successful stores in America.

This is a story how these independent stores fought off the big major chains, and won major contracts to outfit senior executives from corporate America’s biggest blue-chip companies. Organisations like GE, IBM, Merrill Lynch, Gillette, Pepsi & Coke.

“Hugging your customers.” Jack says. “Has nothing to do with being touchy-feely around them and everything to do with offering them over-the-top service.”

And that means literally offering a customer the coat off your back, if that’s the only one left in the store in the customer’s size.

It also means going to customers’ homes to tie their bow ties for big events. It means serving coffee and bagels in the store and giving away hot dogs in the parking lot on summer Saturdays.

For Jack. It’s the best way to keep customers coming back. And his advice is. “Know your customer, think outside the box & have a no problem attitude”.

The book consists of a myriad of small customer service initiatives. Individually there not that ground breaking. But when combined to form a strategy, they have had an enormous effect.

The business now has revenues of over £50 million, which for an independent clothes retailer with 2 stores, ain’t so bad, is it?

Jack’s vision is that anyone who becomes their customer, enters in to an enduring relationship & instantly becomes their friend. Because of this, they have many returning customers who spend £3,000, £15,000 & even £100,000 every year.

For me. Anyone operating or involved in a customer facing organisation (that’s most of us, right?) must read this book. It will make you laugh, smile and most importantly, it will make you think how you can hug your customers too. ‘HUG Your Customers’ gets a 5-star rating.

And 1 last thing. If you’re a hugger like me. Please do it with meaning & always hug to right. Why? So, your hearts connect…

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

And if you want to catch up with my other business book reviews, watch them online at mytotalofficesolutions.co.uk/business-book-reviews or subscribe to my YouTube business book review channel.

Thank you for watching & don’t forget to tune in next Friday.

‘Black Box Thinking’ book review

Good day. Yes. It’s business book review time…

Today’s review is ‘Black Box Thinking’ by Matthew Syed.

First. Let’s deal with the elephant in the room.

It’s very long and very in-depth. You need to concentrate hard for the detail to sink in (well I did anyway). I’ve had to read it twice this week.

Even the down-load is in 2, 6-hour parts. Yes, it’s that long.

That being said. The level of detail (all backed up by real life case studies) is mesmerising.

I’ve got to be honest. It’s not an exciting read. But if you can cope with the detail and length. The learnings are exceptional.

The story jumps between the medical profession, aviation, engineering, entrepreneurship, tech & sports in a dizzying array of case studies & real-world examples.

The guts of the book centres on how success really happens. Citing success comes to organisations and individuals who learn from mistakes & don’t try to hide them.

Proving that creating a learning culture can fuel growth through small incremental improvements. Marginal gains if you like. And when added together can be amazing, revolutionary even.

I still can’t believe how much detail Matthew has managed to pack in. But you must understand. The detail is all backed up with real life examples too. Making it extremely credible.

If you can stick with the heavy read. Most people in different industries & positions can take a great deal from this book. And will be able to put lots of the examples into real practise.

‘Black Box Thinking‘.  Gets a 4-star rating. It would have been 5, if it was a bit shorter & not so detailed. But that’s just me & you might think differently.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

And if you want to catch up with my other business book reviews, watch them online at mytotalofficesolutions.co.uk/business-book-reviews or subscribe to my YouTube business book review channel.

Thank you for watching & don’t forget to tune in next Friday.

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