It’s a vlog not a blog

If your anything like me, your times very precious & spending it trying to work out if a certain business book is worth reading, is a luxury many can’t afford…

But I love business books & as it’s a passion of mine, why not share my knowledge with others & let them know in 60 seconds if a certain book is worth reading. So every week I will be creating a different 60 second (or so) business book review video, or VLOG. And I hope you enjoy them & learn a couple of things along the way.

‘Building a StoryBrand’ book review

Good day. Today is a bank holiday business 📚 review special…

‘Building a StoryBrand’ is a 📚 that anyone leading or managing within an organisation needs to read. Allowing the learnings to be spread throughout the whole organisation.

It’s written by Donald Miller. An American author, public speaker & business owner. He set up StoryBrand to help organisations clarify their message & has since shared his knowledge in this book.

Donald firmly believes that the best way to interact with customers is through stories. Not your companies’ story. Customers don’t generally care about your story. They care about their own.

Each year Donald helps 1,000’s of organisations stop wasting 💰 on marketing. Instead helping them grow through helping them to clarify their message.

Many organisations position themselves as the hero to solve customer problems. But Donald argues we should be the guide who helps the customer solve their own problems. So they become the hero.

He’s 📚 lays out StoryBrands complete SB7 framework, which is simple to understand & will give you the tools you need to clarify your message so more customers will listen to you.

Marketing has changed & there’s so much noise it’s difficult for customers to hear you. StoryBrands SB7 framework promises to change all that. It’s backed up with many real case studies too.

Donald even gives you the secret formula blockbuster movies use to keep us all interested until the end.

We’ve used it already to clarify our message of Simple Honest Service & I’d urge you to at least read the 📚 to decide if it’s for you. It easily gets a 👍 & 5 ⭐⭐⭐⭐⭐

If you’ve got any questions about the 📚, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

Watch all our business 📚 reviews at mytotalofficesolutions.co.uk/business-book-reviews

Thank you for watching & see you next week

‘To Sell is Human’ book review

Good day. It’s Friday again & business book review day…

We’ve been having sales process discussions with the team this week. So, I’ve gone all salesy & picked a New York Times bestseller written by Daniel H. Pink called ‘To Sell is Human’.

But. It’s not your average sales book.

Daniel brings the term sales into the 21st century. Initially documenting what sales used to be like before the .com boom & the mass use of smart devices.

Then detailing how many of us believed the 21st century’s new technologies would result in the death of the sales role.

Daniel argues that this is not the case. Backed up with concrete stats & science collected from global governments & his own independent studies.

The stats show around 1 in 9 workers still earn a living trying to get others to make a purchase. And Daniel argues the other 8 in 9 are still employed (in what he calls) in non-sales selling.

So, what Daniel is saying (to some degree proves) everyone is involved in selling. Directly or indirectly. And its human for us to find a way of moving others to do the things we want.

Daniel uses examples like physicians selling patients on a remedy. Lawyers selling juries on a verdict. Teachers selling students on the value of paying attention & entrepreneurs wooing investors.

Daniel proves selling isn’t dead. It’s just different. Gone are the days of unscrupulous conniving con artist out for a quick buck. It now all about honesty, transparency, trust & long-term relationships.

He then provides a set of tools, tips & exercises for succeeding in this new era. Including new ways to pitch your ideas, how to understand another’s perspective & how to make your messages clearer.

I’ve really enjoyed Daniels perspective. ‘To Sell is Human’ gets a 👍 & ⭐⭐⭐⭐⭐.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

Watch all our business book reviews at mytotalofficesolutions.co.uk/business-book-reviews

Thank you for watching & see you next week.

‘The Chimp Paradox’ book review

Good day. It’s Friday & business 📚 review day…

This week I’ve been reading ‘The Chimp Paradox’ by Professor Steve Peters.

For those who don’t know. Professor Peters is a consultant Psychiatrist, holds many degrees, a master’s in medical education & many postgraduate qualifications. Yes. He’s qualified.

Over the years he’s worked closely with many recognised sports people & associations. Like Ronnie O’ SullivanLiverpool Football Clubthe England football teamUK Athletics & British Cycling.

Just as Professor Peters worked with the sports stars. The Chimp Paradox was written to help you & me understand how our minds works & to suggest a model for developing & improving ourselves.

Mind management is a complex area, can be very difficult to explain & difficult for many of us to understand. Professor Peters (through his chimp management model) tries to make it easier for us.

I’m not saying it’s a real easy read. It’s still takes a bit of time to digest & understand. But it’s a lot simpler than most of the other mindset books I’ve read.

Professor Peters splits the brain in to 3 main areas & calls them. The Human. The Chimp. The Computer. He explains how they work & shows the impact each can have with various case studies.

The book then goes on to offer a series of ideas, plans & tasks to help you manage these brain areas and improve your health, happiness & confidence leading to your success & security.

At the back of the book for those interested. Professor Peters goes into the science behind the chimp model. Detailing the complexity of the brain & the use of the model.

Since reading the 📚 I’ve been telling the kids to get their 🙉 under control. In response I get 👀 & 😡. But at least I now know what’s going in their 🎄 stockings this year.

‘The Chimp Paradox’ gets a 👍 & ⭐⭐⭐⭐⭐.

If you’ve got any questions about the book drop me an email to darren@mytotalofficesolutions.com

Watch all our business 📚 reviews at mytotalofficesolutions.co.uk/business-book-reviews

Thank you for watching & see you next week.

‘Start with WHY’ book review

Good day. Today is business book review day…

I’ve kinda shied away for this week’s book for a year or so. Thinking the hype was probably way over the top & I can’t really put my finger on why. It’s unlike me. As I’d normally give most things a go.

It took a free audio book trial with Scribed. Where you can download as many audio books as you want for free for the first 30 days. For me to commit to giving it a go.

And do you know what. I’m really pleased I did. In fact I’m kicking myself for not reading it years ago.

‘Start with Why’ by Simon Sinek provides a simple yet powerful concept in how you should feel & talk about your organisation to others. I’m just gutted it’s taken us so long to be educated.

It’s based on a concept coined by Simon ‘The Golden Circle’. Who’s taken inspiration from a real historical mathematical relationship called the golden ratio.

The golden circle finds order & predictability in human behaviour. Put simply. It helps you understand why we do what we do. It’s not opinion. It’s biology. All to do with the limbic brain.

In essence. Simon argues & (to some degree) proves. Organisations should stop leading with the features of their products.

Instead. They should find their ‘WHY’ & understanding why they do what they do. It’s their WHY they should communicate to others. WHY is their mission that others will believe in too.

Simon goes deeper. Showing how people like Steve Jobs, the Wright brothersMartin Luther KingSam Walton & Bill Gates found & used their WHY to inspire others to join their mission.

Although we know our WHY & discuss it as a team. We rarely communicated it to others. Until now. This book has opened our eyes & mind. Hell. It’s even made me change my LinkedIn headline too.

‘Start with WHY’ gets a thumbs up & 5-stars. If you haven’t already. Please go read it.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

Watch all our business book reviews at mytotalofficesolutions.co.uk/business-book-reviews

Thank you for watching & see you next week.

‘The 80/20 Principle’ book review

Good day. Yes. You’ve guessed it. It’s business book review day…

This week I’ve re-read a business classic. Richard Koch’s ‘The 80/20 Principle’.

It’s amazing to think this book was first published in 1997. The principles though are timeless & just as relevant today as when first discovered over 120 years ago.

For those that don’t know. Some dude (Vilfredo Pareto) in the 19th century was looking into patterns of wealth & income. He found 20% of the population enjoyed 80% of the wealth.

Pareto then excitedly discovered this pattern was repeated consistently in different time periods & in different countries. With mathematical precision. Sadly though Pareto found it difficult to explain.

The theory lay dormant for decades. Until US engineer Joseph Moses Juran started to use the 80/20 principle to improve the reliability & value of industrial & consumer goods.

Although Juran had to do this in Japan. As no-one in the west was the least bit interested in his theories. Until the US saw his work had made Japanese goods a real threat to US industry.

Today the ‘Pareto Principle’ or the 80/20 rule has been adopted by many individuals & organisations as a viable business tool. And is seen throughout all aspects of life.

The principle states there is an inbuilt imbalance between causes & results. Inputs & outputs. Effort & reward. In its basic form 20% of doing some activity leads to 80% of the results you gain.

So in theory. You should identify the 20% of activities that lead to 80% of results & do more of them. Then stop doing the 80% of activities that only produce 20% of the results.

Some examples of the principle are: 80% of your sales come from 20% of your products or 20% of your customers provide 80% of your revenues. Go on measure them & see for yourself.

It’s very thought provoking & should be re-read every year. As you’ll learn something new each time.

‘The 80/20 Principle’ defo gets a thumbs up & a 5-star rating.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

Watch all our business book reviews at mytotalofficesolutions.co.uk/business-book-reviews

Thank you for watching & see you next week.

‘What Got You Here’ book review

Good day. I hope you don’t mind. This week’s book review is a couple of days early due to the bank holiday weekend…

Not sure if you’ve heard of Marshall Goldsmith?

Well. For those who haven’t. He’s 1 of the world’s most accomplished and in-demand executive coaches. With a client list of the highest-level global CEO’s & always has a 6-months waiting list.

Marshall helps already successful people become even more successful. And you can benefit from his advice (through this book) rather than paying his normal 6 figure price tag.

In his book ‘What Got You Here Won’t Get You There’ Marshall demonstrates (through a series of case studies & real-life situations) that the habits you’ve gained so far in your career. Including those that have brought you past success. Are now delaying your progress & future success.

Marshall has a simple yet powerful approach to help people change habits to excel. His tried & tested systematic approach is said to free you from old habits. Allowing you to drive onwards & upwards. You’ll learn the 20 hold back habits & tools like a ‘to stop’ list & ‘follow up’ routines.

He also does a few speaking engagements. And if you get the opportunity. He’s well worth listening too. Very engaging, funny with an immense amount of insight which will help you improve.

Overall. It’s a great book. Backed up with real evidence. It will teach you a series of simple techniques to make you both a better leader & a better person. It gets a thumbs up & a 5-star rating.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

And if you want to catch up with my other business book reviews, watch them online at https://mytotalofficesolutions.co.uk/business-book-reviews or subscribe to my YouTube business book review channel.

Thank you for watching. See you next week.

‘Marvel Comics’ book review

Good day. Yes. It’s business book review day…

Today we’re reviewing the untold story of ‘Marvel Comics’ written by best-selling author Sean Howe.

Whether you’re a Marvel fan or not. This book has something for you.

In essence. It’s the inside story of Marvels rise from producing Lone Ranger rip offs in the 1930’s. Employing a teenage Stan Lee in 1940. Saving the company with The Fantastic 4 in the 60’s. Through to hitting the big time with blockbuster movies today.

Sean Howe gets farther inside Marvel than anyone else has ever managed. With an exhaustively researched & compelling story. Seemingly interviewing everyone who worked for the organisation.

To some degree. It’s a tragic love story about the relationship between a large group of talented superhero artists & devotees. And a company that didn’t really love them back.

It’s a cast of real-life characters both ordinary & oddball. But with the kind of backstabbing & intrigue you usually only find on a Jeremy Kyle show.

Even if you don’t care about comics or superhero movies. The untold story of Marvel Comics still fascinates as a study of a start up company that grew from nothing into an enormous enterprise.

For me it’s a great example of how NOT to treat your team. Yes, it was different times with different rules. But I’m sure. Some of their troubles may have been averted. With a unified team strategy.

But you can’t criticise their current success. With 1 blockbuster movie after another. Although the book depicts a very different story. It’s was a real struggle for the 1st 70 years of their existence.

Be warned. It’s a damn big book. Over 400 pages packed with very small text. But if you stick at it. It’s a very good & intriguing read.

‘Marvel Comics – The Untold Story’ gets a thumbs up. A 5-star rating for Marvel fans & 4-stars if not.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

Watch all our business book reviews at https://mytotalofficesolutions.co.uk/business-book-reviews

Thank you for watching & see you next week.

‘Shoe Dog’ book review

Good day. That’s right. It’s business book review day…

Phil Knight started NIKE way back in 1964. Selling Japanese running shoes out of the boot of his car…

For years I’ve wanted to understand the journey that Phil Knight undertook to establish NIKE, as the world’s leading sports shoe & apparel company.

Shoe Dog is not any old business book. It’s Phil Knights very own words & memories from realising his dream of bringing Japanese running shoes to America to creating NIKE & overtaking Adidas.

It reads & flows like a novel. If you didn’t know NIKE was real. You’d never believe the challenges & hurdles Phil & his team have overcome to make the dream a reality. He’s a great storyteller.

As a business owner myself. I can honestly say it’s a true reminder of what the path to business success really looks like. It’s an amazing tale of guts & perseverance. And not for the faint hearted.

It’s filled with episodes of financial, operational & emotional struggles. Detailing how Phil & his team had to be extremely creative to continuously provide solutions to keep the organisation in existence.

Now knowing the full & true story. I’m amazed Phil achieved his dream. NIKE is the leading global sports brand by some distance. With revenues of $36 billion in 2018. $12 billion more than adidas.

If you have a dream of growing a national or even global organisation. Or you just want to understand the stages that the team at NIKE had to go through as they grew. It’s a must read.

For me. It’s the best book I’ve read so far this year. With an amazing amount of learnings. If you’re going to read just 1 business book this year. It must be this 1.

But if you struggle to read business books. Treat this 1 like a novel & take it on holiday with you. Trust me. It will grip you. You won’t believe the situations that Phil & his team come up against.

‘Shoe Dog’ gets a thumbs up. A 5-star rating & NIKE story get’s my respect.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

Watch all our business book reviews at https://mytotalofficesolutions.co.uk/business-book-reviews

Thank you for watching & see you next week.

‘Who Says Elephants Can’t Dance?’

Good day. It’s my favourite day of the week. Business book review day…

Today’s book review is about a business turn around on a gigantic scale. Lou Gerstner biographies his epic challenge in keeping IBM from extinction.

After decades of unrivalled success. In 1993 when Lou Gerstner joined as CEO. IBM were set to lose $16 billion & well on the way to becoming extinct.

Gerstner immediately halted the previous strategy of breaking up IBM & demanded managers work together to re-establish IBM’s mission as a customer-focused provider of computing solutions.

Moving ahead of his critics. Gerstner made the bold decision to keep the company together & slashed prices on their core product to keep the company competitive.

Over the next 10 years he worked tirelessly on IBM’s competitive & cultural transformation. Moving them from an arrogant & unfriendly product focused low margin elephant who can’t dance. Into a fluid customer centric & service-based elephant that can dance. With healthy margins too.

This is a story of an extraordinary turnaround. Taking you deep into the IBM world. Recounting the high-level meetings. Explaining the pressure-filled no-turning-back decisions that had to be made.

Over his 10-year tenure Lou Gerstner took IBM from a failing & fragmented hardware focused giant, losing billions. To a trusted, market leading & highly profitable global integrated solutions provider.

Many organisations have gone from being industry leaders to the verge of extinction. But only IBM has been at the top of an industry, fallen to near collapse, and then returned to set the agenda.

This is a fantastic read & most people with take something from it. Leaders wishing to transform their own organisation. Managers looking for tips & ideas to motivate their teams. And anyone in a customer facing role who’s interested in how cultural change can impact customer interactions.

‘Who Says Elephants Can’t Dance’ gets a thumbs up with a 5-star rating. I love the title too.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

Watch all our business book reviews at https://mytotalofficesolutions.co.uk/business-book-reviews

Thank you for watching & see you next week.

‘This is Marketing’ book review

Good day…

Seth Godin has written another best-selling marketing book. ‘This is Marketing’. We’re going to review it today (thanks for the swap Jak Spedding).

In this book Seth sets out how he believes organisations should be using the power of the internet & social media platforms to create & tell honest stories that resonate & spread.

Seth says. Marketing is about creating opportunities for humans to solve their problems & move forward. And the systems available today allow us to spread our ideas in meaningful & connected stories that people would miss if they were gone.

The internet isn’t built around interruption & mass. Like TV & radio. It’s now the largest medium. But can also be the smallest. Large organisations are struggling to understand how the new world works for them, so are still buying traditional adverts.

But you can’t buy attention the same anymore. And this creates an opportunity for small organisations to level the playing field & even get ahead.

But it’s not about paying or spamming. It’s about being creative. It’s about telling stories. It’s about creating ideas that spread. Building your own tribe in your own part of the market.

Seth explains why. It’s time to stop hustling & interrupting. It’s time to stop spamming & pretending. It’s time to stop making average stuff. It’s time to stop begging people to become clients & it’s time to stop looking for shortcuts.

Marketing today is a long game filled with honesty & trust. And it’s time for you to insist on the viable path of helping others become who they seek to become.

I’m a big Seth Godin fan & the book is very thought provoking with some great real-life examples. It’s a little hard to follow & dips back into a couple of his older books. Tribes & Permission Marketing.

And for this reason it drops ½ a star & gets a thumbs up with a 4.5-star rating from me.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

And if you want to catch up with my other business book reviews, watch them online at https://mytotalofficesolutions.co.uk/business-book-reviews or on YouTube.

Thank you for watching. See you next week.

‘Its not about the beard’ book review

Good day. Tom Fitzsimons started drinking at 13 & alcohol was an addiction before he hit 20. Eventually downing 20 pints & 1/2 a bottle of whisky every day.

I first met Tom a few years ago. He gave a group of us a talk about the challenges in his life. How running became his saviour. And how some of the lessons can relate to business.

His book. ‘It’s Not About the Beard’. Is a testament to his new-found inner strength, determination & pig-headed perseverance to get the job done.

Tom gives you an understanding of how & why he started drinking. The impact it had on his close family. The challenges he overcame to get sober & the solace he found through running.

The main bulk of the book is dedicated to his monumental challenge to run across America in 100 days. Averaging over 30 miles a day in his desperation to finish the 3,100-mile challenge on time.

Some would say. This isn’t a business book. I would strongly disagree…

Tom did the run to get the message across. Us humans are capable of the most extraordinary things. And no matter your addiction. You have the capability to beat whatever is facing you. To become the person you always wanted to be.

For me. Business can be a little additive too. And there are many obstacles & challenges you need to overcome before you become even remotely successful.

I’m not comparing building a business to any form of serious addiction. I’m saying. The traits of inner strength, pig headed perseverance & determination never to give up.  Tom had to rely on. Are the very same traits that entrepreneurs need too. In order to build & grow a successful business.

Although Tom is not an experienced author. This is 1 of the best books I’ve read. It’s jammed packed full of learnings & keeps you captivated right until the very end. It gets a thumbs up & a 5-star rating.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

And if you want to catch up with my other business book reviews, watch them online at https://mytotalofficesolutions.co.uk/business-book-reviews or subscribe to my YouTube business book review channel.

Thank you for watching & see you next week.

‘The Impact Code’ book review

Good day. Nigel Risner is said to be the best speaker in the world. He’s said to excite, challenge & impact the lives of 1,000’s to take immediate action…

Today we’re going to review his book (as covered by Channel 4) ‘The Impact Code’.

Nigel has learned. In order to get more. We need to follow a certain clearly defined path & stick to it.

And after working with 1000’s of people globally. Nigel created a simple process that anyone can follow. He calls it ‘The Impact Code’.

We all have things we’d like to achieve in our lives. Some call them hopes, dreams, goals or even bucket lists. But many of us never truly believe they can all be achieved.

Nigel says you’re wrong. And most things can be achieved by creating positive IMPACT. It sounds very straight forward. But it’s not easy. It takes iron will & determination to make your life different.

Through 6 well thought out stages ‘The Impact Code’ demonstrates how we think is just as important as what we do. But it’s also clear. Thought without action is a pointless waste of life.

Nigel believes anyone can create positive momentum to have an IMPACT on their life. But it means getting off your backside & working hard to start living for yourself, to fulfill your hopes & dreams.

Included is a series of case studies where ordinary people have changed their lives for the better by following Nigel’s 6 stage code. As detailed in the book:

  1. In the room
  2. Model from the best
  3. Passion & purpose
  4. Action
  5. Comic relief
  6. Trust

On reflection (trust me, you need to reflect after reading it) I really enjoyed the book & it’s made me think how I can change aspects of my life too. Yes. It gets a thumbs up & a 5-star rating.

And ‘I’ll be in the room’ with Nigel soon too. As he’s a speaker at a NEMO group conference I’m attending later this year. I’ll let you know if he lives up to his reputation. No pressure Nigel.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

And if you want to catch up with my other business book reviews, watch them online at https://mytotalofficesolutions.co.uk/business-book-reviews or subscribe to my YouTube business book review channel.

Thank you for watching & see you next week.

‘Get Paid’ book review

Good day. Today’s business book review comes all the way from Australia…

Jan Reeves recently ran 1 of the most profitable small businesses in Australia. Simply because her account customers paid within 21 days, whilst providing cost-effective repeat business & referrals.

Jan spent the 1st ½ of her working life as credit control & collections for multinational organisations. And in total has amassed 40 years-experience working in & around getting invoices paid on time.

As small business owners ourselves, we know how difficult it can be sometimes to get paid at all. Never mind getting the cash on time. And any help we can get to get paid quicker, is always very much appreciated.

‘Get Paid’ brings all Jan’s experience together in a clear, easy to understand book. Which details Jan’s five step system that has helped her achieve great success in getting paid on time.

Jan’s five step system covers:

  1. How to set up for collections success
  2. How to feel 100% confident asking for payment
  3. How to minimise problems that cause payment delays
  4. Exactly what to say, when & to whom
  5. How to spot red flags & what to do about them

Who should read this book?

Simple. Any small business owner who provides products or services on account & any person in a credit control position who is responsible for collected outstanding cash.

Getting paid is a very important subject for any organisation. Jan’s book is easy to follow with a fool proof process & gets a thumbs up with a 4-star rating from me.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

And if you want to catch up with my other business book reviews, watch them online at https://mytotalofficesolutions.co.uk/business-book-reviews or subscribe to my YouTube business book review channel.

Thank you for watching. See you next week.

‘Celebrity Service & OMG’ book review

Good day. Geoff Ramm is a customer service & marketing Jedi…

And the author of 3 books. Celebrity Service, OMG (Observational Marketing Greats) & OMG Strikes Back.

Geoff delivered a key note speech at our annual NEMO conference a couple of years ago. He was brilliant. Not just in the content he covered. How he delivered it too. Funny, Charming & Engaging.

So, I thought it made sense to read & review his 3 books. And they didn’t disappoint…

The books are not written in the normal style we’ve become accustomed to. They’re a series of real-life short stories (which keep you engaged), detailing what Geoff has witnessed, in his global quest to find people & organisations delivering amazing service or creating moments of genius marketing.

Each book is simple to follow & delivers what it says…

Celebrity Service is packed with instances of all types of people & organisations providing genuinely amazing service. Some of which I’m sure you could easily adapt to work in your own organisation.

And both the OMG books are rammed (excuse the pun) with moments of marketing brilliance from all over the world. Many of which are affordable even for the smallest organisations to give a go.

Geoff knows great customer service leads to lucrative repeat business. And believes 1 way to attract more customers is to create jaw-dropping marketing moments. His books will help you with this.

The books are fun & jammed full of great ideas. And for this alone get a thumbs up & a 5-star rating.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

And if you want to catch up with my other business book reviews, watch them online at https://mytotalofficesolutions.co.uk/business-book-reviews or subscribe to my YouTube business book review channel.

Thank you for watching. See you next week.

‘Persuade’ book review

Good day…

I’ve got a cracking read for you today…

It’s ‘Persuade’ written by Lancastrian (although he now lives in Yorkshire) Philip Hesketh.

Philip has spent years in high profile sales & marketing roles. And now delivers talks all over the world about the art of Persuasion.

In fact, I went to a talk he did in his home town of Harrogate a couple of years ago, and he persuaded me to buy his book. See inside, he’s even signed it.

Philip believes that we have 7 psychological drivers:

  1. The need to be loved
  2. The need to feel important
  3. The need to ‘belong’
  4. The need to believe
  5. The need for some certainty & some uncertainty
  6. The need for ‘a place’
  7. The need for growth & improvement

And, if you can understand how these drivers work, you have a much higher probability of persuading someone to do something, stop doing something or choose you over someone else.

It’s important to note though. Philip only advocates honesty & integrity when using his powers of persuasion. And has created many friends for life through his genuine approach.

The book takes you on Philips life journey & is filled with amusing stories & sharp 1 liners. Which together, keep things light & easy to understand.

Yes, Philip Hesketh is a master of persuasion. But he carries it out in an honest & genuine way.

The book gets a thumbs up & a 5-star rating.

And if you ever get the chance to attend one of his talks, grab it with both hands. You won’t be disappointed

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

And if you want to catch up with my other business book reviews, watch them online at https://mytotalofficesolutions.co.uk/business-book-reviews or subscribe to my YouTube business book review channel.

Thank you for watching. See you next week.

‘Tribes’ book review

Good day…

Today it’s time to review ‘Tribes’. Written by best-selling author & marketing guru Seth Godin

I first read this book when it was first published in 2008. But do you know what? It’s more relevant today & is certainly a book written before it’s time.

What with the explosion of Social Media, the move away from traditional marketing & the way business development is changing through networking groups & referral programs.

In the book, Seth talks about becoming a leader and creating your own personal tribe. And not just people who like your Facebook page or connect with you on LinkedIn.

He means creating & leading a group of followers who have belief in what you are doing & what drives you. Who buy into your ideas & philosophy. Because you help them in some way.

It might be that you make them feel better about themselves, you educate them, you provide solutions to their problems or they simply believe in the cause & are willing to help you achieve it.

Seth says. Anybody can become a leader & create their own tribe. You don’t need to own a business, be a director or even be famous.

You might be a manager, supervisor or just a team member. But if you have a cause that people believe in, you can create your own tribe, who’ll help you achieve it.

Tribes don’t have to be massive. Your cause will determine how big your tribe needs to be.

If you’re in business development, you might have a tribe of fellow networkers of 50 or so people. Who are driven to help each other achieve their targets.

Or you could be a business with a few hundred customers. But they all believe in your approach & they help fuel your growth, whilst also inviting other tribe members to join in too.

If you have a passion for what you want to do & the drive to make it happen. Get yourself a copy of this book & build yourself a tribe of like-minded people to help you achieve it.

‘Tribes’ gets a thumbs up and a 5-star rating from me.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

And if you want to catch up with my other business book reviews, watch them online at https://mytotalofficesolutions.co.uk/business-book-reviews or subscribe to my YouTube business book review channel.

Thank you for watching. See you next week.

‘Oversubscribed’ book review

Good day…

Today we’re reviewing a business book by entrepreneur & best-selling author. Daniel Priestley.

In his 2015 book ‘Oversubscribed’ Daniel asks the question ‘How would it feel to turn away business because you have too many customers wanting to buy?’

Then discusses how at 22 he grew a business to $1 million in 12 months, and by 25 he’d used the same insights to make over $10 million in sales.

Along the way Daniel discovered valuable ideas on how to make a product or service oversubscribed & have customers queuing up to do business with you.

Daniel’s book covers 7 principles for creating demand that outstrips supply, and he say’s by implementing his techniques you will able to:

  • Carve out your own market, while others struggle to continue
  • Win clients in clusters rather than 1 at a time
  • Build a campaign driven enterprise, which is constantly innovating
  • Become industry famous, attracting premium quality clients
  • Grow you profits by charging a de-commoditized price
  • Use campaigns to win new clients quickly
  • Build a lean & high performing team who can execute your strategy

Ultimately, Daniel wrote this book to transform organisations outdated mindsets & to learn a strategy to generate more buyers than you can handle.

But you must read it all & not miss the best bit. As Daniel included a chapter on an idea that has made him a lot of money & saved him a lot of time. Most people don’t know about this idea. So be careful & don’t just skim read, or you’ll miss it.

If you’re like us & searching for ways to make your organisation unique & over-subscribed with clients. This book is worth reading. It’s got some great ideas that may just help you make it happen.

‘Oversubscribed’ gets a thumbs up and a 5-star rating from me.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

And if you want to catch up with my other business book reviews, watch them online at https://mytotalofficesolutions.co.uk/business-book-reviews or subscribe to my YouTube business book review channel.

Thank you for watching. See you next week.

‘CRUSH & CRUSHING IT’ book review

Good day…

I’m really excited about today’s book review, as I’m giving you 2 for the price of 1…

Gary Vaynerchuk took his family’s liquor business from $3 million to $60 million by embracing video & using the internet to transform it into 1 of the first e-commerce platforms to buy alcohol.

Gary created a YouTube channel called WineLibraryTV where he posted an episode every day for years & used all the available social media channels (at the time) to get his message out.

‘CRUSH IT’ is not just his story of how he made it happen. It’s much more than that. It’s a blue print (for like-minded people fed up of what they are currently doing or just embarking on their journey) on how to use the power of video & social media (coupled together with hard work & long hours) to grow their own personal brand in their chosen niche.

‘CRUSH IT’ is inspirational & Gary was somewhat of a pioneer in early 2000, using video & social media to create not just business success. But creating & growing his own personal brand too.

Which leads nicely onto his 2018 follow up book ‘CRUSHING IT’. Written a whole 9 years later. And you know what? Most of what Gary wrote about in 2009 is still relevant today. The only thing that has changed is the increase in social media platforms, which provide you with an even greater opportunity of success today.

‘CRUSHING IT’ is very clever. Gary connects with a range of people who read & embraced his first book, putting it all into practice. And uses their real-life short stories to detail the impact he’s ideas had on them & how it helped them build their own personal brand.

Following this, Gary goes on to discuss all the latest social media platforms & how he’s utilising them to continue growing his own personal brand & still crushing it. He predicts that YouTube will become the number 1 viewing device globally, replacing the TV. And Facebook will massively invest in video technology too in an attempt not to be left behind.

Both books made it clear. If you’re not doing videos & using all the available social media platforms to distribute them to your target markets. You’ll be left behind for good.

My advice (if you’ve not already) is to read both books & decide if video is right for you. But remember. Gary is real. He’s living & breathing it. So, his insight has merit.

‘CRUSH IT & CRUSHING IT’ get a thumbs up and a 5-star rating from me.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

And if you want to catch up with my other business book reviews, watch them online at https://mytotalofficesolutions.co.uk/business-book-reviews or subscribe to my YouTube business book review channel.

Thank you for watching and I look forward to seeing you again next week.

‘The 1 Thing’ book review

Good day…

Today we’re going to review a former New York Times & Wall Street Journal best seller…

‘The 1 Thing’ written by Gary Keller & Jay Papasan is a book that reveals the simple truths about achieving extraordinary results.

Gary & Jay have identified behind every successful person is their ‘1 Thing’. And no matter how success is measured (personal or professional), only the ability to dismiss distractions to concentrate on your ‘1 Thing’ stands between you achieving extraordinary results in every situation.

What I really like about the book, is the theory, is backed up by real life evidence (in the form of short stories) from many different people & organisations all over the world.

From proving (through scientific backed research) that multi-tasking is a myth. Yes, anyone can do lots of the things at the same time. But you won’t do them very well & you will never achieve extraordinary results.

To dispelling the idea that ‘big is bad’ as a lie. Quite possibly the biggest lie of all, for if you fear big success, you’ll either avoid it or sabotage your efforts to achieve it.

The book proves you should stop trying to do everything (I call it the magpie effect). And that you need to understand what you are great at & focus in on what you really want to achieve. Putting all your time & effort in to this.

A great example used was Steve Jobs. Steve was famously as proud of the products he didn’t pursue as those Apple created. After his return to Apple in 1997 he reduced Apple’s range from 350 products to just 10. The result was mesmerising and written in history forever.

This book has had a powerful effort on us too. Last year we also had the magpie effect going on. We tried to communicate too many messages. But this year our message is clear. Simple Honest Service.

If you’re searching for direction & focus in business or even in your personal life, I would recommend this book. As it might just help you find that ‘1 Thing’ to focus on & to achieve extraordinary results.

‘The 1 Thing’ gets a thumbs up and a 5-star rating from me.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

And if you want to catch up with my other business book reviews, watch them online at https://mytotalofficesolutions.co.uk/business-book-reviews or subscribe to my YouTube business book review channel.

Thank you for watching and I look forward to seeing you again next week.

‘Gung Ho’ book review

Good day…

Yes, it’s business book review time.

Another of my favourites written by Ken Blanchard & Sheldon Bowles, is ‘Gung Ho’.

Even those of you who struggle with the high level of detail in some business books, will find this 1 much easier to read or listen too.

‘Gung Ho’ is a story of a factory manager (Peggy Sinclair) who is set up for failure. Head office send her to take over a regional factory with dismal performance.

In contrast to the rest of the company, Peggy finds the finishing department is smashing records and is run like a dream by Andy Longclaw. And Andy agrees to teach Peggy his philosophy (which was developed by his grandfather).

Between them they introduce the philosophy to the rest of the factory, productivity improves, and they save the factory. Along with 100’s of jobs.

This philosophy is termed ‘Gung Ho’ and it consists of three rather unusual principles:

  1. The spirit of the squirrel
  2. The way of the beaver
  3. The gift of the goose

Within the story the book provides a clear, step by step outline for implementing these simple ideas. Which will in turn help you motivate your team, set the guidelines & rules how your team operate and teach you how to implement a framework to celebrate your teams ongoing success.

And when combined, Ken & Sheldon, firmly believe these 3 principles will bring your organisation success. Like it did for Peggy & Andy at Walton Works No2.

If you are a business owner, director or manager who are looking for new ways to invigorate your team and fuel growth within your organisation, this book is a must read.

The simple story format allows even me to understand and implement the principles. And for that reason alone, it’s a thumbs up and a 5-star rating from me.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

And if you want to catch up with my other business book reviews, watch them online at https://mytotalofficesolutions.co.uk/business-book-reviews or subscribe to my YouTube business book review channel.

Thank you for watching and I look forward to seeing you again next week.

‘The Dip’ book review

Happy new year everybody…

At the start of a new year it seems perfect to review a book focused on getting over business or even personal obstacles.

Seth Godin is a favourite of mine, is a marketing guru and best-selling author. And wrote ‘The Dip’ in 2007 on a topic that will always be current.

Seth says what sets entrepreneurs apart from anyone else, is their ability to give up quickly on dead ends, whilst staying motivated and persevering to motor on through dips.

Every new business, project or even relationship starts out exciting and fun. Then at some stage it gets much harder & becomes much less fun, until it hits its lowest point. This is called ‘The Dip’.

Seth says. At this point. Most people just quit and miss out on a potential success. In fact, many professions and marketplaces profit from quitters. Society assumes you’re going to quit. And some organisations event count on it for their profitability.

‘The Dip’ was written by Seth to educate people on the systems put in place to encourage quitting, so you’ll be more likely to beat them, and get through your own personal dip.

Yes, extraordinary benefits accrue those people who can push just that bit further and longer than most. But on the flip side, extraordinary benefits also accrue to those with the guts to quit early & refocus their energy in a new direction.

‘The Dip’ is a short entertaining book that helps you pick your shots very carefully, giving advice when best to persevere on or when to quit. And will forever alter the way you think about success.

As a business owner it’s sometimes hard to keep going, especially when dips appear without warning or reason. And for this. ‘The Dip’ gets 5-stars. For providing me with the motivation to persevere.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

And if you want to catch up with my other business book reviews, watch them online at mytotalofficesolutions.co.uk/business-book-reviews or subscribe to my YouTube business book review channel.

Thank you for watching. Have a great year. And don’t forget to tune in next week.

Are You a One Night Stand Business?

Good day. We’re going to finish the year with a bit of fun. And review a business book with a twist…

Anne Williamson is a renowned marketer from Lancashire, who has a unique & successful approach to customer relationships. Anne has recently written her first book called ‘Are You a One Night Stand Business?’

In the book Anne compares (in a light-hearted way) dating to business success. And suggests too many organisations treat their customers like a 1-night stand. And move on very quickly to chase after the next new customer. Potentially missing out on a lucrative relationship with the ‘love of their life’

Anne suggests many organisations are wasting a stack of time & money constantly looking for new customers. When they should be dating & building a lucrative relationship with their existing customers. Anne’s mission is to change this behaviour.

The book is split into 2 sections. The first focuses on dating scenarios and how these relate to business experiences, And the 2nd part concentrates on real life examples designed to encourage you to reflect on your own approach to customer relationships.

This book teaches how & why organisations need to build positive customer relationships, but in an easy to understand & fun way. It’s a light-hearted quick read, which provides some great ideas you can implement immediately.

Business leaders, directors, managers, sales people. In fact, every person in your organisation should read this book. As whether you like it or not, everyone in an organisation is in sales & responsible for looking after your existing customer relationships.

It’s been a fun read & I’ve learnt a few things too. Both about dating & business. And ‘Are You a One Night Stand Business‘. Gets a 4-star rating.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

And if you want to catch up with my other business book reviews, watch them online at mytotalofficesolutions.co.uk/business-book-reviews or subscribe to my YouTube business book review channel.

Thank you for watching. Have a great New Year. And don’t forget to tune in next week.

Raving Fans book review

Raving Fans is only a short book. If you speed read, you’ll knock it off in an hour. But for the rest of us I’d allow a couple.

It teaches you how to define a vision, learn what the customer really wants, and deliver systems that turn customers into raving & spending fans.

It’s clever too. It uses a fictional character called ‘Charlie’ who helps the new manager weave tips, techniques and strategies for turning his customers into raving fans.

The focus of the book is in three main areas, “decide, discover, and deliver”.

“DECIDE What You Want” by “creating a vision of perfection around your customer”. “DISCOVER What your Customer Really Wants & “DELIVER your Vision + 1% For a business book it’s an easy and entertaining read.

But with some very strong and important learning’s.

Raving Fans is a great for anyone who’s involved with a small business or organisation, including facing & members.

It’s a must read & gets a thumbs up from me.

The Dream Manager book review

Good day. And welcome to our 60 second business book review.

Today we’ll be reviewing ‘The Dream Manager’ written by Matthew Kelly.

It’s 1 of my favourites & will take you 2 – 3 hours to read or listen too.

This book is a fantastically written story about a business leader & his executive team, who set out to transform their business by actively engaging a dis-engaged workforce.

As business leaders & managers we should all be striving to create an environment that helps our employees become the best version of themselves, which will at the same time stimulate growth & move our organisations toward the best version of itself too.

The secrets that Matthew uncover in this book unveil the very core of what drives us as humans, not only at work, but in every area of our lives.

Matthew has a great ability to bring the characters to life with believable scenario’s & challenges, which both the organisation & employees must overcome.

It’s a heart-warming story of a nearly appointed General Manager called Simon, who took on the challenge of turning around the fortunes of a commercial cleaning business, through positive engagement with their employees. To the point where the employees and the organisation become 1 unstoppable force.

‘The Dream Manager’ (in my opinion) should be read by every business & department leader, and it will provide you with some fantastic ideas on how to fully engage your team members.

We’ve learnt heaps from this book. Some of which we’ve already used and other things that we plan to use as our organisation grows.

It’s a must read & gets a big thumbs up from me.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

Thank you for watching & don’t forget to tune in next Friday.

‘Vlog like a Boss’ book review

Good day. It’s 60 second business book review time…

Today it’s ‘VLOG like a Boss’ by Amy Schmittaur. Who’s recently married & now called Amy Landino.

Now. If you’re anything like me the thought of putting my ‘face for radio’ in front of a camera scared the living daylights out of me. Let alone putting it on a video.

But I’ve known for ages we need to start vlogging along-side the blogging.

Sorry, for those unsure what vlogging is. It’s simply turning a written blog into video with sound.

We all know the online environment is in constant change, and the way people consume information is changing too. And those who are visual learners (which is many) prefer video.

Even knowing this, for the last 12 months I’ve procrastinated and made every excuse in the book why not to start vlogging. Using excuses like:

  • I can’t think what to say
  • Who wants to see my ugly mug
  • I haven’t got the right equipment
  • I don’t know how to edit videos
  • It’ll take ages & I don’t have the time
  • What will other people think

This was until I read ‘Vlog like a Boss’. Amy got me off my backside to shoot my first Vlog.

And guess what?

  • I didn’t need any fancy equipment
  • It was easy to find a subject that I’m experienced in & enjoy.
  • It doesn’t take that long to do.
  • Editing is simple.
  • And who cares what other people think anyway.

Although, I’m still unsure who wants to see my radio face!

So, for me, I’ve got to give ‘Vlog like a Boss’ a 5-star rating and a big thumbs up. It got me out of comfort zone, provided me with heaps of confidence and made me cross the line.

And if you’re a vlogging procrastinator like I was. Go get yourself a copy of Amy’s book. And trust me. It’ll give you the confidence you need to do that first vlog, as it did for me.

My first Vlog was rubbish, probably yours will be too. But don’t worry, with practise, they do get better.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

And if you want to catch up with my other business book reviews, watch them online at mytotalofficesolutions.com/business-book-reviews or subscribe to my YouTube business book review channel.

Thank you for watching & don’t forget to tune in next Friday.

‘Bounce’ book review

Good day. Yes, its business book review time…

On the menu today is ‘Bounce’ by Matthew Syed. Matthew was a world class table tennis player & the former British No 1. And these days Matthew is an author, journalist and broadcaster.

If I’m honest. I’ve had this book stashed on the shelf for a good couple of years. And for some reason was never motivated enough to turn a page or 2. Maybe thinking what can I learn from a retired table tennis player that Seth Godin, Daniel Priestly or Gary Vaynerchuck hasn’t already?

Well I was very wrong…

Matthew delves into the very heart of what makes people great at what they do. And the evidence (and there is a lot) strongly suggests you’re not born with talent.

Yes, that’s right. No one is born brilliantly talented. You earn talent over time (they’ve proved it to be about 10 years) through practice. But it’s got to be sustained, meaningful and intense.

And it’s not just about going through the motions like driving a car. It’s about having small incremental improvement targets in place. And when you hit 1 you immediately set a new target.

The book discusses people like Tiger Woods, David Beckham, the Williams sisters and his own experiences too. Where as children they undertook at least 10 years of sustained meaningful intense practice before becoming the talented people we speak of today.

And the same can be said of successful business people like Bill Gates, Richard Branson & Alan Sugar. Each 1 from a young age honed their business skills through meaningful intense practice, before becoming the successful people we see today.

Matthew believes (backed up by facts) we are not restricted by our genetic make-up and our social background is irrelevant. Anyone of us can become a success in our chosen field. If we are willing to put in sustained meaningful intense practice over a long period of time.

‘Bounce’ has turned out to be a great book & I’ve read it twice this week. It’s entertaining, thought provoking and makes me believe that my hard work will pay off 1 day too. It’s a 5-star rating.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

You can catch up with all my business book reviews at mytotalofficesolutions.com/business-book-reviews or subscribe to my YouTube channel.

Thank you for watching & don’t forget to tune in next Friday.

‘HUG Your Customers’ book review

Good day. Yes. You’ve guessed it. It’s business book review day…

Today it’s ‘HUG Your Customer’ written by Jack Mitchell.

This is 1 of my favourites, as I’m a hugger & passionate about delivering great customer service. It gives me a warm feeling inside.

Mitchells & Richards are 2 independent clothing stores owned by the Mitchell family, and are some the most successful stores in America.

This is a story how these independent stores fought off the big major chains, and won major contracts to outfit senior executives from corporate America’s biggest blue-chip companies. Organisations like GE, IBM, Merrill Lynch, Gillette, Pepsi & Coke.

“Hugging your customers.” Jack says. “Has nothing to do with being touchy-feely around them and everything to do with offering them over-the-top service.”

And that means literally offering a customer the coat off your back, if that’s the only one left in the store in the customer’s size.

It also means going to customers’ homes to tie their bow ties for big events. It means serving coffee and bagels in the store and giving away hot dogs in the parking lot on summer Saturdays.

For Jack. It’s the best way to keep customers coming back. And his advice is. “Know your customer, think outside the box & have a no problem attitude”.

The book consists of a myriad of small customer service initiatives. Individually there not that ground breaking. But when combined to form a strategy, they have had an enormous effect.

The business now has revenues of over £50 million, which for an independent clothes retailer with 2 stores, ain’t so bad, is it?

Jack’s vision is that anyone who becomes their customer, enters in to an enduring relationship & instantly becomes their friend. Because of this, they have many returning customers who spend £3,000, £15,000 & even £100,000 every year.

For me. Anyone operating or involved in a customer facing organisation (that’s most of us, right?) must read this book. It will make you laugh, smile and most importantly, it will make you think how you can hug your customers too. ‘HUG Your Customers’ gets a 5-star rating.

And 1 last thing. If you’re a hugger like me. Please do it with meaning & always hug to right. Why? So, your hearts connect…

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

And if you want to catch up with my other business book reviews, watch them online at mytotalofficesolutions.co.uk/business-book-reviews or subscribe to my YouTube business book review channel.

Thank you for watching & don’t forget to tune in next Friday.

‘Black Box Thinking’ book review

Good day. Yes. It’s business book review time…

Today’s review is ‘Black Box Thinking’ by Matthew Syed.

First. Let’s deal with the elephant in the room.

It’s very long and very in-depth. You need to concentrate hard for the detail to sink in (well I did anyway). I’ve had to read it twice this week.

Even the down-load is in 2, 6-hour parts. Yes, it’s that long.

That being said. The level of detail (all backed up by real life case studies) is mesmerising.

I’ve got to be honest. It’s not an exciting read. But if you can cope with the detail and length. The learnings are exceptional.

The story jumps between the medical profession, aviation, engineering, entrepreneurship, tech & sports in a dizzying array of case studies & real-world examples.

The guts of the book centres on how success really happens. Citing success comes to organisations and individuals who learn from mistakes & don’t try to hide them.

Proving that creating a learning culture can fuel growth through small incremental improvements. Marginal gains if you like. And when added together can be amazing, revolutionary even.

I still can’t believe how much detail Matthew has managed to pack in. But you must understand. The detail is all backed up with real life examples too. Making it extremely credible.

If you can stick with the heavy read. Most people in different industries & positions can take a great deal from this book. And will be able to put lots of the examples into real practise.

‘Black Box Thinking‘.  Gets a 4-star rating. It would have been 5, if it was a bit shorter & not so detailed. But that’s just me & you might think differently.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

And if you want to catch up with my other business book reviews, watch them online at mytotalofficesolutions.co.uk/business-book-reviews or subscribe to my YouTube business book review channel.

Thank you for watching & don’t forget to tune in next Friday.

Great Game of Business book review

Good day. It’s my favourite day of the week, business book review day…

And as its nearly Christmas. I’m reviewing an all time classic & rated 1 of the best business books of all time. ‘The Great Game of Business’ written by Jack Stack & Bo Burlington.

If you’re a business leader, director, department manager. In fact, any person who relies on a team of people for the organisation or department to be successful. You must read this book.

This is not a book written by a consultant or business coach telling you how you should manage your team & run your organisation or department.

This story is real. Jack Stack is real…

Jack tells their story of buying out Springfield Re-manufacturing Corp (the company where they worked, which was in serious financial trouble) and with the help of the whole workforce (through a simple but radical programme) created immense change, which had unbelievable results. Saving the company and creating wealth for everyone, not just the company directors.

Jack called the change programme ‘The Great Game of Business’ because they wanted to find a way to make business approachable & less intimidating for their whole workforce.

They figured out they could set up the company in a way so that everyone could play the game together & share in the rewards.

This meant taking the simple but radical step of opening-up their books to their entire workforce. Training them how to read the profit & loss report (P&L) and explaining how each of them could make a difference to the profitability of the company. Either by saving money or making money.

But Jack went a step further. And to make sure everyone was fully engaged in the change programme (their future business blueprint). Everyone was given a share of the profits & a small stake in the business. If the company made profit, everyone would financially benefit too.

The book explains the amazing positive impact the entire workforce had on the organisation. Once everyone had been educated on how they could influence profitability, become stakeholders & knowing they would share in the profitability created too.

‘The Great Game of Business‘ breezes a 5-star rating. Its been a great read & is certainly the way we will be running our organisation from next year.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

And if you want to catch up with my other business book reviews, watch them online at mytotalofficesolutions.co.uk/business-book-reviews or subscribe to my YouTube business book review channel.

Thank you for watching. Have a great Christmas. But don’t forget to tune in next Friday.