Yesterday’s post (available here) was about experiences when buying a car…
Whether you’d buy from the cheapest salesperson. But they’re arrogant & only interested in a quick sale. Making you feel uncomfortable & unsure whether to trust them.
Or, would you buy from a salesperson who was a little more expensive & came across warm & confident. Gave you options of other cars, built rapport & gained your trust.
It was an interesting exercise…
It made me consider our industry & how unscrupulous suppliers lure people with cheap prices, then increase them constantly, whilst introducing extra charges along the way.
So, I ask you a similar question today. Would you:
A. Buy off a printer & photocopier salesperson who might seem cheap. But has lengthy & complex terms. Will not commit to a fixed price guarantee. Will not guarantee there’s no hidden or extra charges & won’t let you leave without high financial penalties if the service is poor. Making you feel unsure whether to trust them.
Or, would you:
B. Buy off a printer & photocopier salesperson who gives you a fair price. But also guarantees this price will never increase. Guaranteeing no extra or hidden charges too. With simple to understand terms & will let you leave without financial penalty, if the service is poor. Filling you with trust, certainty & peace of mind.
And you can use it to expose the unscrupulous suppliers in your industry too.