Here’s a question…

Why are Harley Davidson customers so devoted to the brand, they’ll even get Harley’s logo tattooed on their body?

Well. It’s because they understand & believe in Harley’s ‘WHY’.

Harley Davidson has spent much time to fully understand ‘WHY’ they do what they do & it’s not to have the best or fastest motorbikes either.

Harley Davidson’s ‘WHY’. Is to fulfill dreams of personal freedom. They take it extremely seriously too & make sure this message is crystal clear in all communications.

Whilst freedom means different things to different people. It’s a bond (their WHY) that brings Harley Davidson customers, employees, dealers, & suppliers together. To the point of being enthusiasts.

Most other organisations though. Are faced with trying to differentiate themselves in a crowded market & if they don’t. They just become a commodity. No matter what they do or how they do it.

We’ve found our ‘WHY’…

We’re changing the negative perception of the office technology (printers, photocopiers & telephones) industry. Through providing Simple Honest Service with fixed priced guarantees.

Why don’t you find your ‘WHY’ & make yourself stand out in a crowded market place too?