1 of the most fantastic marketing initiatives I’ve seen seems to have gone under the radar…
They’d have made millions signing up people on pay per view to watch the match. But instead they decided to play the long game.
Do you know what they did instead?
They did something radical & let everyone watch the game for free.
All you needed. Was to download the BT Sport app on your smart TV, smart phone or tablet. The wife was away on a hen party & I was home alone with the kids. So even I did it.
Along-side making the game free to view. BT ran special offers to entice non-BT customers & broadband only customers to sign up to their TV package. I’m sure they’ve signed up plenty on long-term agreements, who’ll make them much more money over time than a 1 off profit hit.
The technology is provided for free & all you need to pay is for what you print. Either in a low fixed monthly fee or a fixed cost per page. Guaranteed never to increase.
With BT now applying this to their marketing strategy. Maybe it will make you think how it can work for you too?