NIKE has spent billions to teach millions of people that the ‘swoosh’ is a symbol for human possibility, achievement, status & performance…
Swoosh is a sound we hear when something zips past quickly (like a Michael Jordan dunk). The Swoosh was designed to show an arch of movement and stands for fast sound, speed & motion.
It’s said. The swoosh was designed with the goddess in mind. As the shape depicts 1 of her wings.
By borrowing their name & swoosh design from a mythical, cultural & historical source NIKE have been extremely clever. Making their brand almost super human & desired by many.
The swoosh is NIKE’s symbol. Their flag to the world. People believe in the story. People buy it.
You see. The office technology industry has a bad name. For years unscrupulous suppliers have hoodwinked organisations with complex terms. Making them pay £1,000’s in hidden extra charges.
But we’re changing it. ‘MY’ stands for simple terms, guaranteed fixed prices & fantastic service. It’s a fact. If you want to make change you’ve got to go first & be willing to hang over 1 edge or another.
The questions are now all yours to answer:
- What’s your story?
- What does your symbol stand for?
- What makes you different?
- Why should people buy you?
- What’s your flag to the world?