Picasso was sketching in Paris by the Seine & a lady asked. ‘Would you sketch me’.
Picasso obliged & within minutes the lady had an original Picasso.
The lady asked. ‘How much do I owe’.
Picasso replied ‘5,000 francs please’ (it was way before the Euro).
The lady was shocked . ‘But it only took a few minutes’. She ranted.
Picasso replied. ‘No. It took me all my life’.
Pricing can be a difficult thing…
Luckily for Picasso he could charge a premium price based on his experience & what the market was willing to pay for his fantastic work.
Not everyone has a unique product though. So how do you create demand?
A few years back we sold printer cartridges & printers as individual items. But realised the market was going to change & organisations would want 2 things:
- Certainty of cost
- Total peace of mind
Monthly fees are fixed, affordable & guaranteed never to increase.
When dealing with us organisations don’t have to worry about prices increases, searching for replacement cartridges & fixing or buying replacement printers.
These days organisations come to us to purchase certainty & total peace of mind.
Could you reinvent your product & create a new reason for people to buy too?