Gooday. It’s business book review time…
After a failed start-up & many years of soul searching & gaining knowledge, Eric Ries, concluded, Entrepreneurship is a kind of management.
Having worked with 100’s of entrepreneurs Eric has personally witnessed how often a promising start leads to failure & the grim reality is that most start-ups fail.
Eric rejects that perseverance, creative genius, hard work, being in the right place & luck are the ingredients of success. Instead sighting success can be engineered by following the right process.
Hence his written blueprint ‘The Lean Startup’.
Eric wrote this book for entrepreneurs & the people that hold them accountable. Whether it’s a startup or launching a new product from within an existing organisation.
The books built on 5 principles:
- Entrepreneurs are everywhere
- Entrepreneurship is management
- Validated learning
- Build measure learn
- Innovation accounting
And it’s organised into 3 parts:
As well as detailing many successful organisations who have adopted ‘The Learn Startup’. Eric talks about his current business & how they’ve adopted the things he’s learned outside entrepreneurship, including lean manufacturing methods from Japan, with great success.
‘The Lean Startup’ is more that a book. It’s a movement. To improve the success rate of new innovative products worldwide.
It’s about learning what your customers really want. It’s about testing your vision continuously. It’s about adapting & adjusting before it’s too late.
Eric’s theory goes completely against normal entrepreneurial thinking & it took me a couple of goes to get my head around things. But I really like he’s thinking & the process he’s developed.
‘The Lean Startup’ gets a thumbs up & 5-stars.
If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to firstname.lastname@example.org
Watch all our business book reviews at mytotalofficesolutions.co.uk/business-book-reviews
Thank you for watching & see you next week.