Gooday. It’s business book review time…

After a failed start-up & many years of soul searching & gaining knowledge, Eric Ries, concluded, Entrepreneurship is a kind of management.

Having worked with 100’s of entrepreneurs Eric has personally witnessed how often a promising start leads to failure & the grim reality is that most start-ups fail.

Eric rejects that perseverance, creative genius, hard work, being in the right place & luck are the ingredients of success. Instead sighting success can be engineered by following the right process.

Hence his written blueprint ‘The Lean Startup’.

Eric wrote this book for entrepreneurs & the people that hold them accountable. Whether it’s a startup or launching a new product from within an existing organisation.

The books built on 5 principles:

  • Entrepreneurs are everywhere
  • Entrepreneurship is management
  • Validated learning
  • Build measure learn
  • Innovation accounting

And it’s organised into 3 parts:

  • Vision
  • Steer
  • Accelerate

As well as detailing many successful organisations who have adopted ‘The Learn Startup’. Eric talks about his current business & how they’ve adopted the things he’s learned outside entrepreneurship, including lean manufacturing methods from Japan, with great success.

‘The Lean Startup’ is more that a book. It’s a movement. To improve the success rate of new innovative products worldwide.

It’s about learning what your customers really want. It’s about testing your vision continuously. It’s about adapting & adjusting before it’s too late.

Eric’s theory goes completely against normal entrepreneurial thinking & it took me a couple of goes to get my head around things. But I really like he’s thinking & the process he’s developed.

‘The Lean Startup’ gets a thumbs up & 5-stars.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to

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